Bourgeois is a squarish geometric font that reinterprets the influence of mid-century modernism with a contemporary flavour. It speaks with a distinctive self-assuredness that makes it well suited to branding and identity work. Including 24 styles, Bourgeois is one of our most extensive, versatile and widely-used typefaces.
During the first half the 20th century, designers such as Aldo Novarese and Paul Renner used a new visual language to express the technological development of the time. Their geometric forms evoked the ‘white heat of technology’ from the aeroplane window to the cathode ray tube. Bourgeois conveys a similarly technological sheen yet retains a human warmth. Bourgeois also includes a wide range of stylistic alternates, based on early Italian futurist letterforms, that express a more radical, dynamic spirit of the future.
The name Bourgeois is a reference to the traditional typographic term for 9pt letterpress type and also the social class that owns of the means of production. In the early 20th-century, when the early models of geometric type were first drawn, the European Bourgeois were the target of much social upheaval.